Selected Work
Work that made it onto the floor.
Real prior-career work, plus studio concept work. Live restaurant sites shown here are not TRC clients.
Ideas built to leave the presentation.
Prior-career projects are labeled as such, not as TRC clients. Concept tiles are studio demonstrations. Every project is judged by what it gives a restaurant: a clearer offer, a stronger first impression, or a more useful system.
Studio projects, documented.
Three builds from inside TRC, written up the way we would document a client project: the problem, the approach, what was built, and where it leads.
Before and after: reframing the breakfast shot
One image, two first impressions · TRC studio demonstration
The pitch system: cinematic decks on a production line
Eleven tailored presentations from one base · TRC internal production system
The staff tool concept: training that lives in the apron pocket
A prototype for the team side of the toolkit · TRC concept prototype
Before / After
A stronger frame changes the first impression.
Drag to compare the original with a studio concept treatment. This is not a client case study.
Before founding TRC, Brad Nichols worked inside OG Hospitality Group, a 13-location restaurant group. OG was part of Brad’s prior career, not a TRC client.
The work shown on this page comes from real projects across a career inside restaurants. It demonstrates the same creative direction and production standard TRC brings to restaurant websites, menu systems, campaigns, private dining, staff tools, and operational systems.
Start here
Bring us the next restaurant problem worth solving.
Send us what you are working on. We will tell you where we would start.
One focused project to start. No long-term lock-in.