About TRC
TRC connects creative, digital, and operational work because restaurants do not experience those things as separate businesses.
Why TRC
Nearly two decades inside hospitality shape every website, menu, campaign, training tool, and operational system we build.
Before TRC, Brad worked across restaurant operations and spent 10 years leading creative and brand work for a 13-location hospitality group. That group is prior career experience, not a TRC client. That experience brings the decisions, handoffs, and service pressure behind the brand into every project.
TRC connects the creative guests see with the tools managers and teams use every day, helping the restaurant stay consistent from the website to the shift.
The standard is not how the work looks in a presentation. It is whether guests understand it, managers can maintain it, and teams can use it during service.
Before founding TRC, Brad Nichols worked across restaurant operations and spent 10 years leading marketing, brand, content, websites, menus, and campaigns for a 13-location hospitality group.
That experience shaped a simple view: restaurant creative has to work in more places than a presentation. It has to make sense on the phone, at the table, in the kitchen, during a manager handoff, and in the middle of service.
TRC was built to connect those places. We create the work guests see and the tools teams use, with one restaurant, one standard, and one operating reality in mind.
Menus affect training. Training affects service. The website affects ordering, reservations, and private dining. Campaigns affect the floor. We build with those connections in view.
The test is not whether the work looks polished in a case study. It is whether guests understand it, managers can maintain it, and the team can use it when the restaurant is busy.
TRC is a new studio. References to nearly 20 years in hospitality, 10 years leading restaurant creative work, and a 13-location group describe Brad Nichols’ prior career experience. Those employers are not presented as TRC clients.
Start here
We will help define the first useful project and what it should connect to next.
One focused project to start. No long-term lock-in.
